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您的位置： 首頁 > 新聞動態 > 超市貨架高度多少合適？倉儲貨架批發廠告訴你！【天金岡】

超市貨架高度多少合適？倉儲貨架批發廠告訴你！【天金岡】

返回列表 來源：发布日期： 2020.09.04

貨架高貨品全，壓貨多可以降低進貨成本。貨架低視野好可以使人們産生更多的購物聯想，拉動銷售。但在實際中，到底該如何做呢？倉儲貨架批發廠告訴你！

其實，貨架高度是由人們的購買習慣以及商品陳列要求所決定的。顧客在購買商品時，一般采用站立，順著貨架選購商品，顧客平視的高度，大約爲1.6米左右，加上商品陳列的高度（一般較上面一塊層板距離貨架上端約80mm），如果貨架高度超過1.6米，就會造成顧客的一種壓迫感和不安全感。那麽如何可以消除顧客的這種壓迫感覺呢？兩種方式：增加貨架之間的間距和降低貨架的高度。隨著貨架的高度增加，過道的間距會越大，間距的增加，會造成店面的坪效降低。貨架高度的增加，對于銷售額的增長影響是很小的，因爲對于貨架來說，黃金陳列線只有2-3層層板，與其增加貨架高度、增加過道間距，不如降低貨架的高度，減小過道間距，多增加幾列貨架，從而增加黃金陳列線，提高銷售額度來的簡單。

昆山倉儲貨架批發廠爲您提供優質的倉儲貨架，款式多樣，非標定制，歡迎您的咨詢！

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